Mediums
In this campaign we are doing 5 mediums which includes a event ad, digital billboard ad, social media ad, direct mail ad, website ad.
1. Event: Goody bags
In this event, participants are invited through social media or direct mail to join our social gathering event where families would get to hangout with each other. By participating, they are able to get goody bags filled t-shirt, notebook, badge, and the bag itself. We also design event flags to visualize the event venue.
Picture above is the items mock-up.
Event flags
Event Flag Mock-up
2. Digital Billboard ad
Based on what the people submitted and hashtagged, the background picture will change based on the submission.
Picture above is how it would look like in an actual digital billboard.
3. Social media
The social media is a platform for the audience to submit their photos, and also it is a place for us to promote the event.
Picture above is mock up of the post on Facebook.
4. Direct mail ad
This medium is made to promote the event but also to promote our services on the other side.
(Left) Back of the mail, (Right) Cover of the mail
(left) left side of the inside content, (Right) right side of the inside content
Above is the mock-up of the Direct mail.
5. Website ads
This ad is targeted to lifestyle blog, healthcare blogs, and soft news website.
Above is the video/gif that is going to be placed on websites
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