Mediums
In this campaign we are doing 5 mediums which includes a special ad, magazine ad, in-store flyers ad, email newsletter ad, and also social media ad.
1. Special ad (Giveaway)
In this event, participants are able to post their best picture in their social media with hashtag #keepcapturing. Once participant posted their picture they are able to stand a chance to be feature in the magazine ad and also a chance to get a customized frame.
All participants are eligible to request the frame through dm or comment. The frame will come with an empty plaque, that has spaces for the participant to write/sign their name on it. This allows the participant to proudly show off their work.
Picture above is the frame's layout.
Picture above is the frame mock-up.
2. Magazine ad
From the submission we collected from the social media hashtag, we are able to compile the pictures into a 2 page long magazine ad. The page is able to pull out from 1 page to 2, so that the center of the ad is viewable.
Picture above is how it would look like in a magazine.
3. Social media
We created an event where we combine pictures from different participant, to show that photography has no limits, you can do all types of photography with Fujifilm. Participant are able to join by just hashtagging #keepcapturing on Instagram and Facebook.
Picture above is mock up of the post on Instagram, the caption and image will remain the same on Facebook.
4. Email Newsletter Ad
This medium objective is to inform the audience about our range of cameras and also the campaign event. The Subject line is "Don't be afraid to #KeepCapturing."
Picture above is the whole email post
Picture above is a mock up of what it would look like in Gmail.
5. In store flyer
This medium is similar to the email newsletter, it promotes the event on the front side and also it promotes the range of Fujifilm camera.
Above is the front of the flyer
Above is the back of the flyer
Above is the mockup of the flyer
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