Backstory
Released in 2016, Parsec is a downloadable desktop application. The main purpose of the software is to allow users to remotely stream a computer’s display through another device. The application can be used in many different ways, but it is primarily used for the remote streaming of video games. Using Parsec, players can stream video game footage through an internet connection—provided the connection is stable and powerful enough—and play games on other devices. Parsec for Teams, a paid version of the software, is also available for those who want to utilize the application for its more developmental and artistic tools, including better color accuracy and the ability to stream multiple screens at once.
Problem Statement
Parsec is a user to user streaming platform that outperforms other brands such as Team viewer in terms of the latency and streaming quality, but it still has a very small audience and gained very little awareness as it is a new software (Released in 2016).
Primary Target Audience
Demographics
15-25 y/o (Primary), 25-40 y/o (secondary)
All genders
Lives in Urban and Suburban areas
Middle class and above
Psychographics
People who are tech savvy
People who are willing to tryout/experiment new softwares
People who like to play games in groups
People who works with long distance client
Advertising Objective
The main goal here is to increase Parsec users in Malaysia and increase awareness about this brand.
Idea and concept
“Don't do it yourself.” This promotes the whole do it in groups or play together kinda stuff. The concept here is to come up with a unique repeated words as our copy like ‘a way’ and ‘away’, while promote the features of the game with illustration.
Execution
Social Media Advertisements Static
On Instagram and Facebook. We chose social media for 2 mediums is because we want to spread a big net and achieve a wider audience.
Social Media Advertisements Dynamic
We chose reddit because reddit is the place for the parsec community to connect with each other. Also the tech savvy people often rely on reddit to solve their problem
Websites Banner
We chose web banner because usually for ppl who study/ works in the creative industry they often go to web to look for inspirations/tech news e.g verge.
Gmail Advertisements
This is more towards the working audience, because these people opens emails to check on business stuff or communicating w clients, so we can suggest like “hey! You wanna use our service to share with your client?”
Youtube/Twitch ads
10 sec or less ads that runs on youtube and twitch.tv, We chose these platforms to advertise because this is usually where ppl learn and watch new stuff and content. They might look at a video where it's playing games with friends and goes like huh i wanna play w friends too but how? The answer is Parsec”
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